Yummy Bars are a completely new concept in children's confectionery!
When is a chocolate bar good for children? When it’s not only made using the finest Reduced Sugar chocolate sourced directly here in the UK, (a massive 35% less sugar than other leading brand chocolate bars) but also includes 50% of a child’s Recommended Daily Allowance of Vitamins and Minerals.
And, as well as being Reduced Sugar and packed with essential daily vitamins that promote a child’s development, Yummy Bars are also entirely Nut Free, meaning they are totally safe to be taken to school as part of your child’s lunch box.
Our inspiration
The idea for Yummy Bars came about when friends Anthony Gauntlett and Darren Richards, both single fathers, were discussing their children’s health and the importance of good nutrition. Before long, the conversation shifted to their growing frustration over the increasing lack of healthier children’s snacks available on the market.
The problem, the dads found, is that the majority of the options out there are not, shall we say, compatible with good health. Motivated by the challenge of finding a healthier alternative they scoured the streets, shops and even the internet, looking everywhere for a chocolate bar which not only would be lower in sugar, but also contain all the recommended daily vitamins that their kids were currently taking as gummies. After a long search, which even included specialist health stores, they had found absolutely nothing. Or, to put it another way, they had found something: a massive gap in the market.
Our mission
After discussing the idea with many other parents, Tony and Darren set about developing their own brand of children’s chocolate, which would not only cover these needs but create a much-needed ally for parents in the war against the army of junk food designed to tempt children.
Over a period of time, the fathers met up regularly to test recipes and experiment with flavours in their own kitchens, adding the vitamins and experimenting with popular flavours. The first flavours were Orange, Strawberry and Salted Caramel.
When they were happy with the results, they decided to brave reviews from their strongest critics: their children. The result, a resounding thumbs up - the children absolutely loved them! In fact, that's how the bars got their name: When they were asked what they thought of these new chocolate bars, their answer was a very favourable "YUMMY!".
It’s no secret that all children love a good super hero. This is why, as an added touch, the dads decided to harness the adoration children have for fictional characters and name the flavours as Super Heroes; Awesome Orange, Super Strawberry & Captain Caramel, whose mission is clear: to make sure all children enjoy a healthy, active lifestyle and a tasty, nutritional diet.
www.yummybar.co.uk